Tactics, Tips, and Tools for SEO Competitive Analysis
Since SEO competition is complex, it's not enough to simply optimize your own website - you also need to stay ahead of the competition. This is where competitive SEO analysis comes in.
Competitive SEO analysis involves analyzing the strategies and tactics of your competitors to identify opportunities to improve your own website's search engine rankings and overall online visibility.
By understanding what your competitors are doing well, as well as their weaknesses, you can develop a more effective SEO strategy that will help you outrank them and attract more traffic to your website.
In this article, we'll explore some of the most important tactics, tools, and tips for conducting effective competitive SEO analysis. Whether you're a seasoned SEO professional or just starting out, these insights will help you take your SEO strategy to the next level.
The Tactics of SEO Competitive Analysis
To conduct an effective competitive SEO analysis, there are several tactics you should consider. Here are five of the most important ones:
Conducting Competitor Keyword Research
Identifying the keywords and phrases your competitors are ranking for can help you understand their target audience and the topics they consider most important. You can use tools like Google Keyword Planner, to see which keywords your competitors are targeting and the search volume for those keywords.
For a more advanced in finding your competitors' keywords, use Sequence Stats Domain Watchlist to identify your competitor's top keywords and pages. This will save you time and energy.
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| Picture 1: Domain Watchlist Detail Page about competitors’ top keywords. |
Analyzing Competitors' Link-Building Strategy
Backlinks are a crucial factor in search engine rankings, so analyzing your competitors' backlinks can help you identify the sites that are linking to them and the types of content they are using to attract those links.
Evaluating On-Page SEO Factors
On-page SEO such as page structure, meta tags, and content is important to identify the strengths and weaknesses of a website. To peek at your competitor’s SEO, you can see their on-page strategy.
This action includes assessing how they create the title, meta description, content strategy, and how they present their content.
Monitoring Social Media Presence
Social media can play an important role in driving traffic to your website and improving search engine rankings. By analyzing your competitors' social media, you can identify the platforms they are using to connect with their audience and the types of content they are sharing.
Tracking Website Ranking
Tracking your competitors' search engine rankings and performance metrics can help you identify trends and changes in their SEO strategy. Use Sequence Stats Domain Watchlist to track their top-performing keywords and pages.
By using these tactics, you can gain a deeper understanding of your competitors' SEO strategies and identify opportunities to improve your own website's search engine rankings and online visibility.
Besides their search ranking, it is also important to track their market share and brand position.
It is done t do a comparative analysis between your and your competitor’s performance. You can access this information through the Stats module in Sequence.
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| Picture 2: Stats feature in Sequence Stats that contain charts of important metrics. |
Tips on SEO Competitive Analysis
Since the SEO competition is getting tough, you need to enhance your strategy to stay competitive. When it comes to competitive SEO analysis, there are several important tips to keep in mind. Here are five tips that can help you get the most out of your analysis:
Identify and Analyze Top Competitors
The first tip is to identify your top competitors. By analyzing the SEO strategies of your top competitors, you can gain valuable insights into the tactics that are most effective in your industry or niche.
In Sequence Stats, you can make groups of keywords based on their label. From here, you can get the data of the top search competitors that target the same keywords as yours. From the list of competitors, you can add them to your watchlist to monitor their performance.
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| Picture 3: View Insight in Sequence Stats that shows the top 10 competitors based on the keywords. |
Not only the top 10 competitors, but you can check the direct competitors and search competitors’ market share data. Here is the look.
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| Picture 4: The list of competitors based on the market share captured in Sequence |
Regularly monitor and update your SEO strategy
Regularly monitor changes in your industry or market and adjust your SEO strategy accordingly. This can involve tweaking your keyword strategy, adjusting your content strategy, or updating your website structure.
Knowing the daily changes of your keyword ranking will be nice and more insightful with Sequence Stats Rank. In this dashboard, you can get the daily data of keywords ranking and its detail.
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| Picture 5: Rank dashboard in Sequence Stats to track daily keywords ranking |
Prioritize On High-impact SEO Tactics
Not all SEO tactics are created equal, and some will have a bigger impact on your website's search engine rankings and traffic than others. Focus on high-impact tactics like keyword optimization and content creation to get the most out of your SEO strategy.
Your priority will depend on the OKR and SEO KPIs you have set before. Thus, make sure you stay aligned with your SEO goals.
By following these tips, you can conduct an effective competitive SEO analysis and develop a strategy that will help you outrank your competitors.
Conclusion
That's the tactics, tips, and tools you need to conduct effective SEO competitive analysis. In summary, conducting competitive SEO analysis is essential for any business looking to improve its online presence and win SEO competition in the search engine. Master the tactics, tips, and find the right SEO tool to help you out.
Register to Sequence Stats and enjoy all the features above.